About us

White Petal is a Ukrainian jewelry brand that was created in 2012 with a deep passion for flowers and tenderness. The idea of wearing flowers as jewelry captured my heart, and by that time we had already sold over 10,000 pieces of jewelry with real flowers all around the world.

Four years ago, I relocated to Tel Aviv and opened a studio in Noga, allowing me to further expand my brand and continue pursuing my dreams.

Our love for flowers continues to inspire us, and we have now expanded our collections to include pearls and stones, while still working with natural materials. This provides our customers with even more choices while still maintaining the essence of our brand.